How to Implement Loyalty Effectively in Ecommerce

Loyalty programs are important for Ecommerce retailers, just as they are for traditional brick and mortar retailers. But the structure of programs designed for “e-tailers” is different for several reasons that go beyond the online-only aspect.

If you are an Ecommerce company, you certainly want to maximize your loyalty program in a way that makes sense for both customers and clients. To do this, you must acquire a working knowledge of what goes into the design and operation of an Ecommerce loyalty program. With that understanding as a foundation, you can then focus on the strengths of that program and how to maximize those strengths to achieve the greatest customer engagement and overall ROI.

This article (6-minute read) from Comarch Loyalty Marketing outlines how to build and run a successful Ecommerce loyalty program. The article highlights key elements that will influence structure and strategy, including:

1. The importance of the Data-driven nature of the Ecommerce retailer

2. The role of instant gratification

3. Emphasis on Customer Experience

4. The need for Flexibility

5. Cost considerations

The article also covers common mistakes that Ecommerce companies make when building out their loyalty programs:

1. Failing to Align the Program with Business Objectives

2. Ignoring Customer Preferences

3. Not Offering Valuable Rewards

4. Complexity and Friction in the Program

5. Lack of Communication and Promotion

6. Inadequate Tracking and Measurement

7. Integration

To learn more about the advantages and disadvantages of In-Store versus Ecommerce Loyalty programs and get a full view of the future of Ecommerce loyalty, you can find that and more as you Read more about technological innovations in loyalty and marketing on Comarch's blog.