LIFTING THE SOUTH AFRICAN ECONOMY

Backed by a trusted brand and coupled with an extensive regional footprint, Masslift Africa is geared to give the South African retail sector a boost.

Masslift Africa has been in operation for 30 years and is the sole distributor of Mitsubishi Forklift Trucks in Southern Africa, with branches in Johannesburg, Durban, Cape Town, Gqeberha and Mbombela, as well as a sub-dealer network across Southern Africa. Masslift Africa has placed service excellence at the core of its materials handling business, delivering customer satisfaction.

Committed to lifting the South African economy and the businesses that drive it, Masslift Africa offers the performance and reliability the retail sector demands.

We are raising the bar in a time of uncertainty

The retail sector faces a series of economic, financial, and operational challenges brought on by pandemic-induced uncertainties, supply chain disruptions and subdued local economic growth. 

Material handling equipment such as forklifts are an indispensable part of the supply chain and can play a significant role in helping companies improve their efficiencies, ensuring seamless product movement while reducing unnecessary costs within the business.

Masslift Africa helps businesses overcome their material handling challenges, whether it means supplying product to their stores or warehouses, assisting in specifying the correct forklift to use or ensuring the equipment on site is health and safety compliant. Their staff, known internally as the Ninja’s, are always available to assist when required while the Mitsubishi Forklift is designed to offer the performance and reliability your business demands.

Service Excellence and Reliable Machines

Masslift Africa is renowned for its exceptional customer service and an extensive product offering.

The Mitsubishi Forklift Truck has been proven as one of the most fuel-efficient forklifts in the market, verified by the Global Industry VDI Cycle tests. It is a robust, reliable truck made for Africa with limited electronics and plastic reducing breakages and downtime.

Mitsubishi Forklifts offer extended 500-hour service intervals due to quality manufacturing and premium parts including a 3 year / 5000-hour powertrain warranty on the range of equipment.

Coupled with this, Masslift Africa offers an 8 year / 12 000-hour powertrain warranty when purchasing a forklift with a maintenance contract – this is the longest warranty on offer in the South African forklift industry and is testament to the belief Masslift has in the Mitsubishi product.

An extensive aftermarket support and a professional dealer network across Southern Africa, allows Masslift Africa to provide unrivalled service levels and quick response times to its customers.  " We strive to be the market leader in service excellence and always be the supplier of choice for our customers," said Masslift Africa Chief Executive Officer Marco Caverni.

Masslift Africa also provides several tailor-made service packages which allows the customer the flexibility to choose a package that best suits their business needs. 

People First, Business Second

Masslift Africa has a people-centric approach putting human relationships at the heart of its business philosophy. The company culture is built on teamwork and collaboration with a massive focus on staff training and upskilling.

The company also takes its role in the broader society seriously, putting action to words. Masslift Africa is combating unemployment by providing employment opportunities, skills development, and mentorship to the forklift industry's next generation of professionals and artisans. In doing so, the firm has fostered a high level of talent retention – as evidenced by the feedback received from their younger employees.

Masslift Africa's Level 1 B-BBEE certification not only affirms its commitment to transformation and diversity but also assists customers in achieving their procurement spend targets.

"This achievement is proof that Masslift Africa is committed to real transformation and empowerment," said Masslift Africa Chief Financial Officer Thembi Mazibuko. "This is also great news for our current and future customers as they can now claim back 270% of their procurement spend. This makes Masslift an attractive option when a customer is looking to buy a forklift. By choosing Masslift Africa as your forklift supplier, you are positively contributing to the sustainable change the company is making in terms of transforming South Africa."

Masslift Africa Chief Financial Officer Thembi Mazibuko

Masslift Africa also actively ploughs back into the community, supporting charities such as the Mahon Foundation and the Nelson Mandela Children's Hospital.

Looking to the Future

Masslift Africa remains committed to helping South African businesses rise to the challenges they face. At the same time, Masslift Africa will ramp up its customer-centered approach by supporting its valued employees in striving for excellence.