Pick n Pay taps into metaverse with Roblox & will launch Robux vouchers in Rands

Roblox Characters

Pick n Pay is giving away 100 million Robux – the digital currency for the acclaimed gaming platform Roblox – to registered Smart Shopper customers.

This move will make the South African retailer the first to sell Roblox vouchers in Rands.

And with a reported 50+ million daily active players worldwide, Roblox continues to grow in popularity as it allows players to create and share experiences with their friends. By captivating both the virtual and real worlds, the game has seen its dedicated fans enthusiastically seek Robux, the in-game currency that unlocks a new level of excitement in the metaverse.

As the Roblox craze continues to gain momentum in South Africa, Pick n Pay will be giving away free Robux vouchers as part of its 56th birthday celebration.

Infographic - how to get Robux

The retailer’s customers will receive a 150 Robux voucher when buying two participating products and spending R1,000 in-store, online, on Pick n Pay Home, or through the Pick n Pay asap! or the Mr D app. Customers need to swipe their registered Smart Shopper card at the till point or add it to their online accounts to qualify, and vouchers are limited to three per transaction.